is a designer from Colombia based in Orlando, FL.
Brentwood Nursery Rebrand
Branding
2023
For this project, I was responsible for the research, new logo and establishing a new brand identity.
The old logo was not scalable, had irregular type and unnecessary elements that cluttered the logo.
Establish an initial visual identity for the company with an updated, more welcoming image. The new brand identity will help stand out among competitors by having an identity that expands more than just a wordmark. The new identity will also help extend the professionalism and experience that Brentwood Nursery has.
Before starting on ideating the logo, there was competitor research done and I explored what type of image the new identity neede to convey.
Some of the ideas that stood out the most involved inside of the figure and using the capital B as a shape.
Updated as of 05/07/25